By regulating how firms collect, store, and use data, privacy laws may change the role of data in production and alter firm demand for information technology inputs. We study how firms respond to privacy laws in the context of the EU's General Data Protection Regulation (GDPR) by using seven...

"This book embarks on a journey through pioneering research and pragmatic applications, unveiling how data science reshapes marketing strategies, adding value to organizations through a better understanding of customers and markets. We explore crucial areas such as customer segmentation,...

"Using Strategy Analytics for Business Value Creation and Competitive Advantage is designed to be the definitive resource on this subject. This book builds upon the foundations laid in the first edition, offering an expanded and refined exploration of how strategy analytics can be integrated...