various technology advances including artificial intelligence (AI), Big Data analytics, Internet-of-Things (IoT) and cloud … computing. Big Data analytics has been identified as one of the significant components of Industry 4.0, as it provides valuable … applications that solve real world problems. The books features: An introduction to data science and the types of data analytics …

"This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science …. Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that … and specialists of data analytics, marketing research, marketing management, and customer relationship management. Online …

"The text provides numerous discussions on how decision-makers are increasingly relying on data analytics to make … analytics to gain insights and therefore make more informed business decisions. Data analytics involves analyzing data, often … events as well as its suppliers and customers. Business decision-makers take advantage of this wealth of data by using data …