Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- Preface -- Acknowledgements -- 1 Introduction -- 1.1 New product failures -- 1.1.1 Design failures -- 1.1.2 Pricing failures -- 1.1.3 Messaging failures -- 1.2 An NPD process -- 1.3...

Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Acknowledgments -- Part I -- Chapter 1 If You Want a Data Culture, Build a Community -- Why Do Organizations Aim to Become Data-Driven? -- What Does Data Give Us that Experience Cannot? -- What Does a Data-Driven Culture Look Like?...