Jenkison, Nandi; Chiba, Manoj D.; Mthombeni, Morris; … - In: South African journal of business management 55 (2024) 1, pp. 1-15
Purpose: Big Data Analytics Capabilities (BDAC) facilitate the generation of critical insights required for competitive performance. This study evaluates the relationship between Big Data Analytics Capabilities and competitive performance and argues the effect is mediated by Business Model...