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Year of publication
Subject
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Big Data 2 Customer Segmentation 2 Data Architecture 2 Omni-Channel CRM 2 Beziehungsmarketing 1 Big data 1 Computer-assisted marketing 1 Data Mining 1 Data mining 1 IT-gestütztes Marketing 1 Information management 1 Informationsmanagement 1 Relationship marketing 1 Target group 1 Zielgruppe 1 business objects 1 business process planning 1 data architecture 1 databases 1 enterprise architecture 1
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Online availability
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Free 3
Type of publication
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Book / Working Paper 2 Article 1
Type of publication (narrower categories)
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Working Paper 2 Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1
Language
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English 3
Author
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Carnein, Matthias 2 Homann, Leschek 2 Kraume, Karsten 2 Trautmann, Heike 2 Vossen, Gottfried 2 D, Assoc. Prof. Anca Mehedintu Ph. 1 D, Prof. Cerasela Pirvu Ph. 1 Student, Cristian Etegan Ph. D. 1
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Published in...
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Annals of University of Craiova - Economic Sciences Series 1 ERCIS Working Paper 1 Working papers / ERCIS - European Research Center for Information Systems 1
Source
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ECONIS (ZBW) 1 EconStor 1 RePEc 1
Showing 1 - 3 of 3
Cover Image
Challenges of data management and analytics in omni-channel CRM
Trautmann, Heike; Vossen, Gottfried; Homann, Leschek; … - 2017
communication channels, in order to devise a uniform and corporate-wide data architecture for an omni-channel customer view to …
Persistent link: https://www.econbiz.de/10011639361
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Cover Image
Challenges of data management and analytics in omni-channel CRM
Trautmann, Heike; Vossen, Gottfried; Homann, Leschek; … - 2017
communication channels, in order to devise a uniform and corporate-wide data architecture for an omni-channel customer view to …
Persistent link: https://www.econbiz.de/10011637893
Saved in:
Cover Image
THE ROLE OF DATA ARCHITECTURE AS A PART OF ENTERPRISE ARCHITECTURE
Student, Cristian Etegan Ph. D.; D, Assoc. Prof. Anca … - In: Annals of University of Craiova - Economic Sciences Series 2 (2010) 38, pp. 14-14
organizational context provides input into the data architecture and is the primary tool for the management and sharing of enterprise … across the enterprise, allowing the right priorities for data sharing initiatives. Data architecture states how data are … persisted, managed, and utilized within an organization. Data architecture is made up of the structure of all corporate data and …
Persistent link: https://www.econbiz.de/10009143831
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