Search Results - subject:"Data campaigning"

Political microtargeting: Towards a pragmatic approach

Aagaard, Peter; Marthedal, Selma - In: Internet Policy Review 12 (2023) 1, pp. 1-22

It has become increasingly popular for scholars to investigate the technology of political, personal microtargeting (PMT). We review a sample of 62 research articles in the field of political PMT and argue that these studies can be grouped according to different orientations: an interpretative...

Persistent link: https://www.econbiz.de/10014285088

Political microtargeting : towards a pragmatic approach

Aagaard, Peter; Marthedal, Selma - In: Internet policy review : journal on internet regulation 12 (2023) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10014266992

Data campaigning: between empirics and assumptions

Baldwin-Philippi, Jessica - In: Internet Policy Review 8 (2019) 4, pp. 1-18

remains more mixed, however. This article provides an overview of what we know (and don't yet know) about the effects of data-campaigning … across various goals of political campaigns, alongside more public facing narratives that present data campaigning as an all …

Persistent link: https://www.econbiz.de/10012164426