Esteller-Cucala, Maria; Fernandez, Vicenc; Villuendas, Diego - In: Journal of Industrial Engineering and Management (JIEM) 13 (2020) 2, pp. 228-245
Purpose: Data-driven decision-making is a growing trend that lots of companies are nowadays willing to adopt. However … company's transformation from a traditional intuition-driven decision-making model to a data-driven model. Design … both the importance of the change to a data-driven culture and the process of organizational change. Thus, a case study …