Fruhwirth, Michael; Ropposch, Christiana; … - In: Journal of Business Models (JOBM) 8 (2020) 1, pp. 7-25
Purpose: This paper synthesizes existing research on tools and methods that support data-driven business model … comparatively emergent nature of the field. Findings: Current literature on supporting data-driven business model innovation differs … developing data-driven business models and also the development on chains of tools related to this have been under …