Sharma, Sarika; Goyal, D.P.; Mittal, R.K. - In: Journal of Advances in Management Research 4 (2007) 2, pp. 63-68
The ever increasing challenges of business environment in the recent past has taught the practitioners of data mining … organizations including banks are now using data mining techniques to analyze the performance of service/customer relationships. The … scope of data mining in business is enormous and thus the organizations including banks are applying data mining techniques …