Search Results - subject:"Data monetization"

Unlocking the value from car data : a taxonomy and archetypes of connected car business models

Sterk, Felix; Stocker, Alexander; Heinz, Daniel; … - In: Electronic markets : EM ; the international journal of … 34 (2024) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10015191266

Unlocking the value from car data: A taxonomy and archetypes of connected car business models

Sterk, Felix; Stocker, Alexander; Heinz, Daniel; … - In: Electronic Markets 34 (2024) 1

The automotive industry is relocating from viewing cars as standalone products to an all-encompassing ecosystem built around connected cars enabling data-driven business models. The vastly increasing amount of data collected by connected cars grants a unique driving experience for its users...

Persistent link: https://www.econbiz.de/10015376506

Towards privacy-preserving digital marketing : an integrated framework for user modeling using deep learning on a data monetization platform

Han, Qiwei; Lucas, Carolina; Aguiar, Emila; Macedo, … - In: Electronic commerce research 23 (2023) 3, pp. 1701-1730

Persistent link: https://www.econbiz.de/10014383115

Digital technologies : tensions in privacy and data

Quach, Sara; Thaichon, Park; Martin, Kelly D.; Weaven, Scott - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1299-1323

Persistent link: https://www.econbiz.de/10013463929

Value of data : there's no such thing as a free lunch in the digital economy

Li, Wendy C. Y.; Nirei, Makoto; Yamana, Kazufumi - 2019

Persistent link: https://www.econbiz.de/10012134505