"This book presents work on biomimetic techniques in the field of research information and knowledge management. It also includes conclusions on new methods derived from nature that have been solutions to the tool boards of problems in the field. The contributions will help to solve problems and...

Many online or local data sources provide powerful querying mechanisms but limited ranking capabilities. For instance, PubMed allows users to submit highly expressive Boolean keyword queries, but ranks the query results by date only. However, a user would typically prefer a ranking by relevance,...

Dieses Paper widmet sich der Übertragbarkeit des Spillover-Effektes auf die Suchmaschinen-Werbung, insbesondere wird eine Wirkungsübertragung von der generischen Suche auf die Suche mit Marken-Keywords analyisiert und interpretiert. Diese Wirkungsübertragung findet annahmegemäß dadurch...

The practice of sponsored search advertising - where advertisers pay a fee to appear alongside particularWeb search results - is now one of the largest and fastest growing source of revenue for Web search engines. We model and compare several mechanisms for allocating sponsored slots, including...