Abos, Regine Marguerite; Taffe, Simone; Connory, Jane; … - In: Journal of Social Marketing 14 (2024) 3/4, pp. 398-431
Purpose This paper aims to demonstrate how the design of data visualisations can act as a tool to support social marketing messages in prompting behaviour change to reduce food waste using the Elaboration Likelihood Model (ELM) as a theoretical framework. It also responds to a lack of...