Data-driven campaigning has become a feature of political campaigns around the world. There is growing evidence that … important consequences for the way that political campaigns are being performed. However, in practice, data-driven campaigning … campaign data are, and how data informs communication. Reviewing the landscape of data-driven campaigning within political …

integrated data-driven campaigning practices. This article identifies factors that could explain the increasing pressure to … study the effects of data-driven campaigning of parties operating in a parliamentary system where privacy protection rules …