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Search: subject:"Data-driven innovation capability"
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B-to-B-Marketing
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Hemonnet-Goujot, Aurélie
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Hollet-Haudebert, Sandrine
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Industrial marketing management : the international journal for industrial and high-tech firms
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Exploring how to develop
data-driven
innovation
capability
of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014531705
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