Schymanietz, Martin; Jonas, Julia M.; Möslein, Kathrin M. - In: Journal of Business Economics 92 (2022) 7, pp. 1167-1205
Data collected from interconnected devices offer wide-ranging opportunities for data-driven service innovation that … various existing definitions of a data-driven service, (b) investigates attributes of data-driven service innovation, and (c … practice in data-driven service innovation and recommending that managers implement a culture and strategy that embraces the …
