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  • Search: subject:"Data-driven start-ups"
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Subject
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B-to-B-Marketing 1 Business network 1 Business networks 1 Business start-up 1 Business-to-business marketing 1 Case study research 1 Data-driven start-ups 1 Digitalisierung 1 Digitalization 1 Digitization 1 E-commerce 1 Electronic Commerce 1 IMP 1 Strategic management 1 Strategisches Management 1 Strategizing 1 Unternehmensgründung 1 Unternehmensnetzwerk 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Eggert, Curd-Georg 1 Mosch, Philipp 1 Obermaier, Robert 1 Schumann, Jan Hendrik 1 Ulaga, Wolfgang 1 Winkler, Corinna 1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms 1
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ECONIS (ZBW) 1
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Driving or driven by others? : a dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks
Mosch, Philipp; Winkler, Corinna; Eggert, Curd-Georg; … - In: Industrial marketing management : the international … 102 (2022), pp. 381-402
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