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  • Search: subject:"Data-driven strategy"
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Year of publication
Subject
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Data-driven strategy 4 data-driven strategy 4 Consumer behaviour 3 Konsumentenverhalten 3 Beziehungsmarketing 2 Relationship marketing 2 Artificial intelligence 1 Behavioral data 1 Betriebliche Kreislaufwirtschaft 1 Big Data 1 Big data 1 Brand architecture 1 Brand image 1 Brand management 1 Business popularity 1 Consumer segmentation 1 Crime 1 Criminal policy 1 Customer integration 1 Data science 1 Denmark 1 Digital transformation 1 Digitalisierung 1 Digitization 1 Dänemark 1 Einzelhandel 1 Electronic coupon redemption 1 Electronic waste 1 Elektronikschrott 1 Environmental management 1 Geographic clustering 1 India 1 Indien 1 Information management 1 Informationsmanagement 1 Innovation 1 Innovation management 1 Innovationsmanagement 1 Internet marketing 1 Isolation forest 1
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Online availability
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Undetermined 5 Free 2 CC license 1
Type of publication
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Article 7 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 6 Aufsatz in Zeitschrift 6 Aufsatz im Buch 1 Book section 1 Conference Paper 1
Language
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English 8
Author
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Alcañiz, Mariano 1 Behl, Abhishek 1 Blasco-Arcas, Lorena 1 Boch Waldorff, Susanne 1 Cao, Jingjing 1 Gaur, Jighyasu 1 Gong, Yeming 1 Hossain, Mohammad Sagar 1 Hungund, Sumukh 1 Kastanakis, Minas N. 1 Kwon, Youngsun 1 Pandey, Ishita 1 Pantano, Eleonora 1 Ren, Xinxin 1 Reyes-Menendez, Ana 1 Rim, Maria J. 1 Shankar, Amit 1 Van Gestel, Nicolette 1 Vannucci, Virginia 1 Wu, Desheng 1 Xua, Xianhao 1
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Published in...
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Journal of strategic marketing 2 32nd European Conference of the International Telecommunications Society (ITS): "Realising the digital decade in the European Union – Easier said than done?", Madrid, Spain, 19th - 20th June 2023 1 Administrative Sciences : open access journal 1 Building corporate identity, image and reputation in the digital era 1 Electronic commerce research 1 Journal of business research : JBR 1 Journal of retailing and consumer services 1
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Source
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ECONIS (ZBW) 7 EconStor 1
Showing 1 - 8 of 8
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A controversial digitalization strategy for the police’s crime prevention in Denmark
Boch Waldorff, Susanne; Van Gestel, Nicolette - In: Administrative Sciences : open access journal 15 (2025) 8, pp. 1-22
they may generate-remain scarce. This study explores how a digital, data-driven strategy is interpreted and enacted within … implementation process was shaped by divergent interpretations of the new data-driven strategy, rooted in institutional logics. The …
Persistent link: https://www.econbiz.de/10015448517
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A data-driven approach to identify the regions with the most popular businesses
Hossain, Mohammad Sagar; Wu, Desheng - In: Electronic commerce research 26 (2026) 1, pp. 45-69
Persistent link: https://www.econbiz.de/10015595629
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Collecting, generating and analyzing national statistics with AI: what benefits and costs?
Rim, Maria J.; Kwon, Youngsun - 2023
The paper addresses the increasing adoption of digital transformation in public sector organizations, mainly focusing on its impact on national statistical offices. The emergence of data-driven strategies powered by artificial intelligence (AI) disrupts the conventional labourintensive...
Persistent link: https://www.econbiz.de/10014367363
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Adoption of circular economy : data-driven strategies based on empirical evidence from Indian consumers
Gaur, Jighyasu; Pandey, Ishita; Hungund, Sumukh - In: Journal of strategic marketing 32 (2024) 7, pp. 823-841
Persistent link: https://www.econbiz.de/10015543169
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How to enhance consumer experience over mobile wallet : a data-driven approach
Shankar, Amit; Behl, Abhishek - In: Journal of strategic marketing 31 (2023) 4, pp. 838-855
Persistent link: https://www.econbiz.de/10014305011
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Leveraging user behavior and data science technologies for management : an overview
Blasco-Arcas, Lorena; Kastanakis, Minas N.; Alcañiz, … - In: Journal of business research : JBR 154 (2023), pp. 1-5
Persistent link: https://www.econbiz.de/10013468686
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Corporate brand image : technology and innovation in e-tailing
Vannucci, Virginia; Pantano, Eleonora - In: Building corporate identity, image and reputation in …, (pp. 347-362). 2022
Persistent link: https://www.econbiz.de/10012609405
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A two-stage model for forecasting consumers' intention to purchase with e-coupons
Ren, Xinxin; Cao, Jingjing; Xua, Xianhao; Gong, Yeming - In: Journal of retailing and consumer services 59 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012433327
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