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Data-driven market effectiveness : the role of a sustained customer analytics capability in business operations
Hossain, Md Afnan
;
Akter, Shahriar
;
Yanamandram, Venkata
; …
- In:
Technological forecasting & social change : an …
194
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014475440
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