Valerio, Curzi; William, Lecoq; Noémier, Quéré - In: International Journal of Technology for Business (IJTB) 1 (2019) 1, pp. 1-9
The affirmation of social media platforms has radically changed customers purchasing habits and the way businesses develop their e-commerce sites. Indeed, e-vendors no longer invest money exclusively on advertisements on their e-commerce platforms; rather there is a fierce online competition...