Spousal influence in the decision‐making process for purchasing consumer goods has been extensively investigated in the academic literature. There have been few studies, however, that have looked at this issue in a cross‐cultural context, especially that of cultural assimilation. Reports the...

Discusses the use of optimizing techniques such as linear programming (LP) in managerial decision making. Argues that while LP has always offered a powerful tool for solving allocation type problems, the technique was rarely used except in large organizations. Lack of use has often been due, not...