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Seeing is believing? : data mining to create a choice-based conjoint approach for restaurant mobile marketing
Liu, Sijun
;
Wei, Chunhao
;
Kalgotra, Pankush
;
Cobanoglu, …
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013255963
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