Banerjee, Jayanta; Moorthy, Vasudevan; Kiran, Prabha; … - In: Cleaner and responsible consumption 9 (2023), pp. 1-8
With the growing number of nuclear families that have a higher disposable income, and a willingness to spend for disparate reasons possibly on the only child in the family, children are unquestionably emerging as a critical market segment that marketers would do well to target. However, while...
