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Brand image 1 Brand management 1 Consumer behaviour 1 Konsumentenverhalten 1 Luxury goods 1 Luxusgüter 1 Markenführung 1 Markenimage 1 Thailand 1 acquisition centrality 1 appealing appearance 1 brand engagement in self-concept 1 defining success 1 financial success 1 pursuit of happiness 1 social recognition 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Lin, C. 1 Pattanayanon, P. 1 Terason, S. 1
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European research studies 1
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ECONIS (ZBW) 1
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The impact of materialistic values on Thai consumers' brand engagement in self-concept for luxury products
Terason, S.; Pattanayanon, P.; Lin, C. - In: European research studies 22 (2019) 3, pp. 119-131
Persistent link: https://www.econbiz.de/10012286112
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