A true marketing orientation is associated with superior performance in the UK retail financial services industry. This finding runs counter to some recent criticism of marketing influence on the banking sector. Empirical research in the UK retail financial service industry found that successful...

Identifies several unique challenges facing Western firms in marketing business services in the economies of Hungary, the former Czechoslovakia, Poland, the former East Germany and Russia. Derives several managerial recommendations to meet these challenges. Identifies experts on these economies...

Presents a case which suggests that companies in ew‐technology‐based industries have a greater need for long‐term planning than those in other industries at other stages of development. During the period of an industry′s infancy, there is also a greater need for an industry, rather than...

Concepts underlying productivity management and other measures of organisational performance are discussed. Expert opinions can clarify many “misunderstood” concepts which need an interdisciplinary approach for exploration. The Delphi technique, as a structured group communication process...

This article attempts to ascertain the future scenario of the Singapore tourism industry through the use of the Delphi technique. Two panels were established for the purpose of this study. The first panel consisted of key individuals in the local tourist industry. The second panel comprised an...

Seeks to highlight the potential role of consumer values as a guiding force to technology. Posits, in order to assess these values, that considering the field of futures research in consumer behaviour is warranted. Discusses several models of futures research advancing the Delphi technique as a...