Waage, Frenck - In: Advances in Business and Management Forecasting : Vol. 7, (pp. 121-134). 2010
A company is developing a new product and wants an accurate estimate of the investment's ROI. For that the money in-flows and out-flows for the project have to be forecasted. And to develop those forecasts, the resulting product's life cycle must first be forecasted. In this chapter, we are...