Исследована эволюция теории маркетинга взаимоотношений как предпосылки расширения концепции управления цепями поставок в концепцию управления цепями спроса,...

The evolution of theory of marketing of mutual relations as pre-conditions of expansion of conception of management the chains of deliveries is investigational in conception managements by the chains of demand, which is directed on forming of competitive edges of their participants.