Nagashima, Masayasu; Wehrle, Frederick T.; Kerbache, … - In: Supply Chain Management: An International Journal 20 (2015) 4, pp. 415-433
Purpose – This paper aims to empirically analyze how adaptive collaboration in supply chain management impacts demand forecast accuracy in short life-cycle products, depending on collaboration intensity, product life-cycle stage, retailer type and product category. Design/methodology/approach...