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Demand-oriented and supply-oriented performance
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Demand-oriented capabilities
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The journal of business & industrial marketing
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Supply chain finance in enhancing supply-oriented and demand-oriented performance capabilities : moderating role of perceived partner opportunism
Rajaguru, Rajesh
;
Matanda, Margaret Jekanyika
;
Zhang, …
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2396-2413
Persistent link: https://www.econbiz.de/10013455412
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