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  • Search: subject:"Department of Apparel Merchandising and Design"
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Ames 1 Bekleidung 1 Clothing 1 Consumer behaviour 1 Department of Apparel Merchandising and Design 1 India 1 Indien 1 Innovation adoption 1 Innovationsakzeptanz 1 Iowa 1 Iowa State University 1 Konsumentenverhalten 1 Online retailing 1 Online-Handel 1 Social norm 1 Soziale Norm 1 USA 1 United States 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Srinivasan, Rama 1
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Journal of internet commerce 1
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Exploring the impact of social norms and online shopping anxiety in the adoption of online apparel shopping by Indian consumers
Srinivasan, Rama - In: Journal of internet commerce 14 (2015) 2, pp. 177-199
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