Currás‐Pérez, Rafael; Ruiz‐Mafé, Carla; … - In: Marketing Intelligence & Planning 29 (2011) 5, pp. 534-555
moderating effects of televiewers' instrumentalist behavior on teleshopping. Design/methodology/approach – The Media Dependency … Theory has been used as the conceptual framework of this study to explain teleshopping in terms of the relations of the …