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Contemporary accounting research : the journal of the Canadian Academic Accounting Association
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How does perceived ease of information access affect investors' judgments?
Cikurel, Deni
- In:
Contemporary accounting research : the journal of the …
41
(
2024
)
4
,
pp. 2325-2353
Persistent link: https://www.econbiz.de/10015157006
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Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
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