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  • Search: subject:"Design and content strategy"
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Airline 1 Beziehungsmarketing 1 Brand 1 Brand management 1 Brand post 1 Consumer behaviour 1 Consumer engagement 1 Customer integration 1 Design and content strategy 1 Fluggesellschaft 1 Internet marketing 1 Konsumentenverhalten 1 Kundenintegration 1 Markenartikel 1 Markenführung 1 Online-Marketing 1 Relationship marketing 1 Social Web 1 Social media platforms 1 Social web 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Fagerstrøm, Asle 1 Foxall, Gordon R. 1 Helena Gunnars Marteinsdottir 1 Larsen, Nils Magne 1 Menon, R. G. Vishnu 1 Sørensen, Herborg 1 Valdimar Sigurdsson 1
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Journal of air transport management 1
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ECONIS (ZBW) 1
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How to grow brand post engagement on Facebook and Twitter for airlines? : an empirical investigation of design and content factors
Menon, R. G. Vishnu; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of air transport management 79 (2019), pp. 1-9
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