-making culture can be changed by using a design approach. Design/methodology/approach The paper presents an action research project … in which the authors use a design approach. Findings By adopting a design approach organizations can change their …. Practical implications Using data analytics and big data, a design approach can support organizations change their decision …

communication in this domain. The main issues of this paper are concerned with aspects such as: emotional design approach, the …

the heavy-tailed and PAAA patterns are analyzed. Consequently, a more practical design approach of spreading scheme for … viral marketing on QQ platform is proposed. The design approach can be extended and applied to the contexts of non …

are progressively exposed and discussed. Findings – The adoption of a design approach holds profound transformative …