Over the last decade, there has been a growing demand for tools to support sustainable healthy lifestyles, including food choices. Through a survey, this study examined the influence of environmental nutrition information conveyed with aids such as nudges and traffic light labels through a...

Purpose This study analyzes what type of influencer - microcelebrity or microinfluencer - is best suited to promoting healthy food brands and how that influence depends on consumers' healthy lifestyles. Design/methodology/approach An empirical study with a real healthy food brand was developed...

One way to prevent diseases caused by unhealthy diets is to help consumers make better dietary choices. Knowledge about the consumer perception of food healthiness can help to understand which indicators are important for consumers to make healthy food choices. Generation Z members are young...

Although insects have been approved as novel foods since 2021, European consumers' willingness to purchase insect-based (IB) foods remains low. The aim of this study was to evaluate the effectiveness of (i) information treatments highlighting either the safety or environmental benefits of IB...