Search Results - subject:"Destination brand love"

Layers of love : exploring the interactive layers of brand love in the social media setting

Aro, Kaisa; Suomi, Kati; Jones, Richard - In: European journal of marketing 57 (2023) 13, pp. 87-110

Persistent link: https://www.econbiz.de/10014448620

Examining the travel cewebrities on tourists' intentions toward lesser-known destinations

Kareem, Shaply Abdul; Venugopal, Pulidindi; Yuvaraj, D. - In: Consumer Behavior in Tourism and Hospitality 20 (2025) 2, pp. 251-262

Persistent link: https://www.econbiz.de/10015422664

This country is loveable : a model of destination brand love considering consumption authenticity and social experience

Haq, Muhammad Dliyaul; Tseng, Ting-Hsiang; Cheng, Hsiang-Lan - In: Journal of destination marketing & management : JDMM 32 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015076800

Good match, deep love : three studies examining the celebrity endorsement's influence on destination brand love

Zhang, Hui; Xu, Honggang - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 565-587

Persistent link: https://www.econbiz.de/10014582358

Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement

Hamdy, Ahmed; Zhang, Jian; Eid, Riyad - In: Marketing intelligence & planning 42 (2024) 1, pp. 120-148

Persistent link: https://www.econbiz.de/10014469243

Unlocking the precursors of destination brand love: the roles of self-congruence and destination brand immersion

Le, Angelina Nhat Hanh; Tran, Phuong Thi Kim; Le, Thanh Dat - In: Journal of Hospitality and Tourism Insights 7 (2024) 5, pp. 3204-3221

of self-congruence and destination immersion on destination brand love. In addition, the linkages from the four facets of … self-congruence to destination brand love via the mediating role of destination brand immersion are also scrutinized … and ideal social self-congruence impact destination brand love, (2) all four facets of self-congruence impact destination …

Persistent link: https://www.econbiz.de/10015350846

Unlocking the precursors of destination brand love : the roles of self-congruence and destination brand immersion

Le, Angelina Nhat Hanh; Tran Thi Kim Phuong; Thanh Dat Le - In: Journal of hospitality and tourism insights 7 (2024) 5, pp. 3204-3221

Persistent link: https://www.econbiz.de/10015163478

#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram

Filieri, Raffaele; Yen, Dorothy A.; Yu, Qionglei - In: Tourism management : research, policies, practice 85 (2021), pp. 1-21

Persistent link: https://www.econbiz.de/10012514391

The role of extraordinary sensory experiences in shaping destination brand love : an empirical study

Lv, Xingyang; Wu, Ailing - In: Journal of travel and tourism marketing 38 (2021) 2, pp. 179-193

Persistent link: https://www.econbiz.de/10012497715

Augmented reality is human-like : how the humanizing experience inspires destination brand love

Huang, Tseng-Lung; Liu, Ben S. C. - In: Technological forecasting & social change : an … 170 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012805983