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  • Search: subject:"Destination identification"
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Beziehungsmarketing 1 Brand image 1 Brand management 1 Destination management 1 Destinationsmanagement 1 Local residents' engagement 1 Markenführung 1 Markenimage 1 Relationship marketing 1 Tourism marketing 1 Tourismusmarketing 1 destination brand identity 1 destination identification 1 loyalty in destination branding 1
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CC license 1 Free 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Chao, Emmanuel 1
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Cogent business & management 1
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ECONIS (ZBW) 1
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Determinants of loyalty in destination branding : perspective from supply side
Chao, Emmanuel - In: Cogent business & management 11 (2024) 1, pp. 1-15
branding when mediated with destination identification. The findings have also shown that when local residents develop strong …
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