An examination of the developing-country debt problem, considering both the difficulty of obtaining and servicing …

several lessons for marketing non‐necessary consumer goods such as beer in developing countries.  …

This article presents an approach for measuring consumer preferences in developing countries. The role of marketing … research in developing countries and the salient factors which have an impact on how marketing research should be conducted in … briefly reviewed and found to be unsuitable for use in developing countries. Hence, an alternative approach is proposed which …