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The time-healing effects : a multi-method study on how time affects consumers’ attitude change following the occurrence of brand scandals
Liu, Wumei
;
Zhang, Heng
;
Li, Shaobo
;
Liu, Yan
- In:
Journal of business research : JBR
189
(
2025
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015395496
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