Search Results - subject:"Dialogmarketing"

AI-powered personalized advertising and purchase intention in Vietnam's digital landscape : the role of trust, relevance, and usefulness

Gia Khuong An; Thi Thuy An Ngo - In: Journal of open innovation : technology, market, and … 11 (2025) 3, pp. 1-15

As AI-powered personalized advertising becomes increasingly prevalent in the digital marketplace, understanding its influence on consumer purchase intention is essential. This study investigates the impact of perceived personalization on purchase intention, with a particular focus on the...

Persistent link: https://www.econbiz.de/10015468139

Direct-to-consumer advertisement and prescription contraceptive choices

Santos, Carolina Tojal Ramos dos - 2025

This paper investigates the impact of direct-to-consumer advertising (DTCA) on womens prescription contraceptive choices using television advertisement data and health insurance claims. I leverage quasi-random variation in exposure to local television advertising to identify the causal effect on...

Persistent link: https://www.econbiz.de/10015472455

Retailer marketing mix response when launching a direct channel : not all retailers are alike

Crombrugge, Michiel van; Breugelmans, Els; Cleeren, Kathleen - In: Journal of the Academy of Marketing Science 53 (2025) 5, pp. 1379-1400

Persistent link: https://www.econbiz.de/10015509059

Direct sales and bargaining

Donna, Javier D.; Pereira, Pedro; Pu, Yun; Trindade, Andre - In: The Rand journal of economics 55 (2024) 4, pp. 749-787

Persistent link: https://www.econbiz.de/10015158062

The (un-)sustainability of artificial intelligence in online marketing : a case study on the environmental, social and economic impacts of personalized advertising supported by the Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection, funding initiative "KI-Leuchttürme für Umwelt, Klima, Natur und Ressourcen", FKZ 67KI2060

Marken, Gesa; Frick, Vivian; Schmelzle, Frieder; Meyer, … - 2024

Persistent link: https://www.econbiz.de/10014515179

Choose a mobile application or mobile website? : Different effects of mobile channels on direct and indirect sales

Zhang, Xueting; Wang, Feng; Cao, Xia - In: Journal of retailing and consumer services 81 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015125180

Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing

Valenti, Albert; Srinivasan, Shuba; Yildirim, Gokhan; … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 815-834

Persistent link: https://www.econbiz.de/10015047983

Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects

Strycharz, Joanna; Segijn, Claire M. - In: Journal of business research : JBR 173 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014547918

Omni-channel customer segmentation : a personalized customer journey perspective

Nguyen Anh Thi Van; McClelland, Bob; Nguyen, Hoang Thuan - In: Journal of consumer behaviour 23 (2024) 6, pp. 3253-3275

Persistent link: https://www.econbiz.de/10015117065

Direct-to-Consumer (D2C) strategies of established consumer goods manufacturers : a dynamic capability perspective

Lienhard, Severin - 2023

Persistent link: https://www.econbiz.de/10014293048