Häckner, Jonas; Nyberg, Sten - Nationalekonomiska institutionen, Stockholms Universitet - 2010
targeted advertising on the equilibrium level of differentiation. Third, we compare the equilibrium outcome with the socially … forces minimize differentiation while the optimal degree is at an intermediate level. As preferences over program types get … consumers start flipping between channels in order to avoid the least preferred program type, minimal differentiation suddenly …