Pujotomo, Darminto; Azanizawati Ma'aram; Muhd Ikmal Isyraf - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-19
Commercializing technologies from universities is often hindered by insufficient resources, prolonged development cycles, and limited industry engagement. A Technology Transfer Office (TTO) typically supports these efforts, yet many initiatives still fail without an effective strategy. This...