Rhoudri, Sana; Benazzou, Lotfi - In: Journal of Islamic Marketing 15 (2024) 12, pp. 3484-3514
Purpose This paper aims to examine the antecedents of adoption intention of profit-sharing investment deposits (PSID) among Moroccan customers. Design/methodology/approach Applying an extended version of diffusion of innovation (DOI) theory and using a non-probability sampling technique with...