Search Results - subject:"Digital Influence"

Proposing an integrative scale of digital influence in the context of influencer marketing

Silva, Marianny Jessica de Brito; De Oliveira Campos, … - In: Journal of business research : JBR 189 (2025), pp. 1-20

Persistent link: https://www.econbiz.de/10015399279

Hitting the right notes: Exploring the relationship between youtube music videos and digital user engagement

Raharjo, Johnny Hadi; Budiharseno, Rianmahardhika Sahid - In: Global Business & Finance Review (GBFR) 29 (2024) 1, pp. 44-56

/value: This investigation not only offers a renewed perspective on the role of digital influence within the vibrant world of K … serves as a testament to the evolving landscape of digital influence in the entertainment sector, where content, creativity …

Persistent link: https://www.econbiz.de/10015098738

Hitting the right notes : exploring the relationship between youtube music videos and digital user engagement

Raharjo, Johnny Hadi; Budiharseno, Rianmahardhika Sahid; … - In: Global business and finance review 29 (2024) 1, pp. 44-56

Persistent link: https://www.econbiz.de/10014490815