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  • Search: subject:"Digital Methods"
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Year of publication
Subject
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digital methods 10 Digitalisierung 7 Digitization 6 Internet marketing 5 Online-Marketing 5 Social Web 5 Social web 5 Consumer behaviour 4 Konsumentenverhalten 4 E-commerce 3 Electronic Commerce 3 Marketing management 3 Marketingmanagement 3 social media 3 Digital Methods 2 Digital content (DC) 2 Digital goods 2 Digital marketing (DM) 2 Digital media 2 Digital methods 2 Digital methods (DMs) 2 Digitale Güter 2 Digitale Medien 2 Forschungsethik 2 Gender-fair language (GFL) 2 Inclusive language (IL) 2 Inclusive marketing (IM) 2 Marketing 2 Marketing analytics (MA) 2 Marketing technology (MarTech) 2 Qualitative Methode 2 Qualitative method 2 Scientific method 2 Social diversity (SD) 2 Social inclusion (SI) 2 Social marketing (SM) 2 Social networks (SN) 2 Wissenschaftliche Methode 2 digital multilocality 2 digitale Methoden 2
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Online availability
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Free 9 Undetermined 7 CC license 3
Type of publication
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Article 13 Book / Working Paper 3
Type of publication (narrower categories)
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Article in journal 10 Aufsatz in Zeitschrift 10 Article 2 Aufsatzsammlung 1
Language
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English 15 Undetermined 1
Author
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Caliandro, Alessandro 3 Bürgin, Reto 2 Denegri-Knott, Janice 2 González Díaz, Gonzalo 2 Haug, Sigve 2 Kashev, Alexander 2 Mayer, Heike 2 Nicolas, Carolina 2 Urrutia, Angelica 2 Anderson, Valerie 1 Anselmi, Guido 1 Arvidsson, Adam 1 Audy Martínek, Petra 1 Bainotti, Lucia 1 Beer, David 1 Discetti, Roberta 1 Gandini, Alessandro 1 Hamid, Hafsa 1 Hemetsberger, Andrea 1 Jenkins, Rebecca 1 Khan, Kanwal Iqbal 1 Koss, Max 1 Lindley, Siân 1 Madsen, Anders Koed 1 Mariani, Fabio 1 Munk, Anders Kristian 1 Ormerod, Neil 1 Reinhardt, Christian 1 Rogers, Richard 1 Rother, Lynn 1 Schöps, Jonathan David 1 Sherazia, Syed Khurram Abbas 1 Taylor, Mark 1 Thomas, Rhodri 1
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Institution
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Edward Elgar Publishing 1
Published in...
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Journal of marketing management : JMM ; journal of the Academy of Marketing 2 Digital Studies 1 European Journal of Management and Business Economics (EJM&BE) 1 European journal of management and business economics : EJM&BE 1 European journal of marketing 1 Human resource development review 1 International journal of business information systems : IJBIS 1 Jahrbuch für Wirtschaftsgeschichte 1 Journal of consumer research : JCR ; an interdisciplinary bimonthly 1 Raumforschung und Raumordnung 1 Raumforschung und Raumordnung / Spatial Research and Planning 1 Sociological Research Online 1 Tourism management : research, policies, practice 1
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Source
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ECONIS (ZBW) 11 EconStor 4 RePEc 1
Showing 11 - 16 of 16
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Analysing digital multilocality between urban centres and rural peripheries : combining and integrating digital and analogue research methods
Bürgin, Reto; Mayer, Heike; Kashev, Alexander; Haug, Sigve - In: Raumforschung und Raumordnung 80 (2022) 3, pp. 279-295
The application of mixed methods in researching digitalisation and rural development has numerous benefits in terms of the integration of various data sources. In this paper, we present a novel, mixed methods approach that combines digital and analogue methods. We investigate multilocal work...
Persistent link: https://www.econbiz.de/10013286076
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Digital practices tracing : studying consumer lurking in digital environments
Audy Martínek, Petra; Caliandro, Alessandro; … - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 244-274
Persistent link: https://www.econbiz.de/10014299243
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What is digital possession and how to study it : a conversation with Russell Belk, Rebecca Mardon, Giana M. Eckhardt, Varala Maraj, Will Odom, Massimo Airoldi, Alessandro Caliandro, Mike Molesworth and Alessandro Gandini
Denegri-Knott, Janice; Jenkins, Rebecca; Lindley, Siân - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 9/10, pp. 942-971
Persistent link: https://www.econbiz.de/10012292963
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The (almost) imperceptible impact of tourism research on policy and practice
Thomas, Rhodri; Ormerod, Neil - In: Tourism management : research, policies, practice 62 (2017), pp. 379-389
Persistent link: https://www.econbiz.de/10011734345
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Brand public
Arvidsson, Adam; Caliandro, Alessandro - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
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The Hidden Dimensions of the Musical Field and the Potential of the New Social Data
Beer, David; Taylor, Mark - In: Sociological Research Online 18 (2013) 2, pp. 14-14
This article seeks to highlight what might be thought of as the hidden dimensions of the musical field and explores the potential of digital by-product data for illuminating the aspects of musical taste and preference that are difficult to see with traditional social science methods. It suggests...
Persistent link: https://www.econbiz.de/10011145014
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