Purpose Explore the use of Gender-Fair Language (GFL) by influencers on Instagram. Design/methodology/approach The clustering methodology. A digital Bag-of-Words (BoW) Method called GFL Clustering BoW Methodology to identify whether an inclusive marketing (IM) strategy can be used. Thus, this...

"This comprehensive Handbook presents an examination of recent changes to data and methods in the social sciences and humanities (SSH). Contributors explore this heterogeneous and multidisciplinary landscape while focussing on the cross-cutting discussions and infrastructures that underpin them....

There is growing awareness about how social media circulate extreme viewpoints and turn up the temperature of public debate. Posts that exhibit agitation garner disproportionate engagement. Within this clamour, fringe sources and viewpoints are mainstreaming, and mainstream media are...

Purpose - Explore the use of Gender-Fair Language (GFL) by influencers on Instagram. Design/methodology/approach The clustering methodology. A digital Bag-of-Words (BoW) Method called GFL Clustering BoW Methodology to identify whether an inclusive marketing (IM) strategy can be used. Thus, this...

The application of mixed methods in researching digitalisation and rural development has numerous benefits in terms of the integration of various data sources. In this paper, we present a novel, mixed methods approach that combines digital and analogue methods. We investigate multilocal work...