Prasad, Marasini Durga; Yoon, Seong No; Lee, Donhee - In: Global Business & Finance Review (GBFR) 27 (2022) 5, pp. 1-16
Purpose: The purpose of this study is to suggest a digital servitization model which can be implemented by the … restaurant industry and to explore the opportunities and challenges of digital servitization. Design/methodology/approach: The … competitive advantages and create value by implementing the digital servitization business model. In addition, firms can …