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  • Search: subject:"Digital Signals"
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Subject
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Consumer behaviour 2 Digitalisierung 2 Digitization 2 Konsumentenverhalten 2 Beziehungsmarketing 1 Business start-up 1 Conceptual framework 1 Consumer digital signals 1 Consumer privacy 1 Corporate finance 1 Data protection 1 Datenschutz 1 Digital Signals 1 E-commerce 1 Electronic Commerce 1 Entrepreneurship 1 Experiment 1 Feldforschung 1 Field research 1 Financing 1 Firm capabilities 1 Gründungsfinanzierung 1 Human capital 1 Humankapital 1 IT-enabled features 1 Matching 1 Personalization 1 Relationship marketing 1 Research agenda 1 Risikokapital 1 Signalling 1 Signals 1 Social Web 1 Social media networking 1 Social web 1 Start-up financing 1 Startups 1 Technology-enabled customer journey 1 Unternehmensfinanzierung 1 Unternehmensgründung 1
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Undetermined 3
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Article 3
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
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English 3
Author
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Andrews, Michelle 1 Bapna, Ravi 1 Bart, Yakov 1 Benetti, Cristiane 1 Chae, Inyoung 1 Chen, Zoey 1 Inman, J. Jeffrey 1 Johan, Sofia Atiqah 1 Kupor, Daniella 1 Libai, Barak 1 Longoni, Chiara 1 McFowland, Edward, III 1 Mojumder, Probal 1 Nigam, Nirjhar 1 Ramaprasad, Jui 1 Rosario, Ana Babić 1 Schweidel, David A. 1 Stephen, Andrew T. 1 Thomaz, Felipe 1 Umyarov, Akhmed 1
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Emerging markets review 1 Journal of the Academy of Marketing Science 1 Management science : journal of the Institute for Operations Research and the Management Sciences 1
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
Did you mean: subject:"Digital signal" (29 results)
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So, who likes you? : evidence from a randomized field experiment
Bapna, Ravi; McFowland, Edward, III; Mojumder, Probal; … - In: Management science : journal of the Institute for … 69 (2023) 7, pp. 3939-3957
Persistent link: https://www.econbiz.de/10014338310
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How consumer digital signals are reshaping the customer journey
Schweidel, David A.; Bart, Yakov; Inman, J. Jeffrey; … - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924
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Digital start-up access to venture capital financing : what signals quality?
Nigam, Nirjhar; Benetti, Cristiane; Johan, Sofia Atiqah - In: Emerging markets review 45 (2020)
Persistent link: https://www.econbiz.de/10012503239
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