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  • Search: subject:"Digital consumer"
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Year of publication
Subject
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Consumer behaviour 19 Konsumentenverhalten 19 Social Web 12 Social web 12 E-commerce 8 Internet marketing 8 Online-Marketing 8 Electronic Commerce 7 Online retailing 7 Online-Handel 7 digital consumer 7 Digitalisierung 6 Digitization 6 Digital consumer behavior 5 Bibliometrics 4 Bibliometrie 4 Brand management 3 Digital platform 3 Digitale Plattform 3 Markenführung 3 Marketing management 3 Marketingmanagement 3 Viral marketing 3 Virales Marketing 3 Beziehungsmarketing 2 Brand image 2 Commercial banks 2 Consumer perception 2 Digital consumer 2 Digital consumer banking 2 Gender identity 2 Gender role beliefs 2 Identity 2 Identity signaling 2 Internet 2 Internet banking 2 Markenimage 2 Netnography 2 Online shopping 2 Relationship marketing 2
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Online availability
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Undetermined 14 Free 9
Type of publication
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Article 24
Type of publication (narrower categories)
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Article in journal 18 Aufsatz in Zeitschrift 18 Article 2 research-article 2 Aufsatz im Buch 1 Book section 1
Language
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English 24
Author
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Clemente-Ricolfe, Jose-Serafin 2 Matta, Shashi 2 Onete, Cristian Bogdan 2 Rogova, Natalia 2 Vasile, Viorel 2 Abdunurova, Assem 1 Aichner, Thomas 1 Anselmi, Guido 1 Argila-Irurita, Ana 1 Arroyo-Cañada, Francisco-Javier 1 Bainotti, Lucia 1 Bartl, Michael 1 Belingher, Daniel 1 Bhattacharjee, Abhigyan 1 Brouthers, Keith D. 1 Caliandro, Alessandro 1 Calin, Cantemir Adrian 1 Coletti, Paolo 1 Dairo, Adeolu 1 Dwivedi, Yogesh K. 1 Efendioğlu, İbrahim Halil 1 Eilert, Meike 1 Gandini, Alessandro 1 Gupta, Saurabh 1 Hasan, Md Rajibul 1 Henriques, Paulo Lopes 1 Jerónimo, Helena Mateus 1 Kannan, Vijai Kumar 1 Khan Md. Raziuddin Taufique 1 Kizgin, Hatice 1 Kumar, Ajay 1 Kumar, Daruri Venkata Srinivas 1 Lee, Heekyung 1 Legocki, Kimberly V. 1 Megha, R. U. 1 Pires da Silva, Filipa 1 Prusty, Sadananda 1 Rahman, Md. Masudur 1 Rahman, Md. Shahinur 1 Rana, Nripendra P. 1
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Published in...
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International journal of technology marketing : IJTMkt 2 AMS Review 1 AMS review : official publication of the Academy of Marketing Science 1 African journal of science, technology, innovation and development : AJSTID 1 Amfiteatru Economic Journal 1 Amfiteatru economic : an economic and business research periodical 1 Annals - Economy Series 1 Business horizons 1 Decision : official journal of Indian Institute of Management Calcutta 1 International Journal of Bank Marketing 1 International journal of consumer studies 1 Journal of Place Management and Development 1 Journal of consumer marketing 1 Journal of financial services marketing 1 Journal of international marketing 1 Journal of retailing and consumer services 1 Marketing theory 1 Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza 1 Prizren social science journal 1 Psychology & marketing 1 Technological forecasting and social change : an international journal 1 The international journal of bank marketing : IJBM 1
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Source
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ECONIS (ZBW) 19 EconStor 2 Other ZBW resources 2 RePEc 1
Showing 1 - 10 of 24
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Digital consumer behavior : a systematic literature review
Efendioğlu, İbrahim Halil - In: Prizren social science journal 8 (2024) 1, pp. 67-80
Persistent link: https://www.econbiz.de/10014529278
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The platformization of consumer culture : a theoretical framework
Caliandro, Alessandro; Gandini, Alessandro; Bainotti, Lucia - In: Marketing theory 24 (2024) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10014631378
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Impact of digital burnout on the use of digital consumer platforms
Pires da Silva, Filipa; Jerónimo, Helena Mateus; … - In: Technological forecasting and social change : an … 200 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015123769
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The role of identity in digital consumer behavior : a conceptual model and research propositions based on gender
Rogova, Natalia; Matta, Shashi - In: AMS review : official publication of the Academy of … 13 (2023) 1/2, pp. 55-70
Persistent link: https://www.econbiz.de/10014327816
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The role of identity in digital consumer behavior: A conceptual model and research propositions based on gender
Rogova, Natalia; Matta, Shashi - In: AMS Review 13 (2022) 1, pp. 55-70
social media and digital networks. This article aims to understand these digital consumer behaviors by focusing on identity …
Persistent link: https://www.econbiz.de/10015198024
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I know what you browsed last night! : role of creepiness and persuasion knowledge on click intention of online behavioral advertising
Kumar, Ajay; Kumar, Daruri Venkata Srinivas; Megha, R. U. - In: Decision : official journal of Indian Institute of … 51 (2024) 3, pp. 303-319
Persistent link: https://www.econbiz.de/10015188579
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Digital consumer engagement in a social network : a literature review applying TCCM framework
Saikia, Winee; Bhattacharjee, Abhigyan - In: International journal of consumer studies 48 (2024) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10014465615
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Does consumer empowerment influence e-paymentsystems adoption? : a digital consumer-centric perspective
Gupta, Saurabh; Prusty, Sadananda - In: Journal of financial services marketing 29 (2024) 3, pp. 873-887
Persistent link: https://www.econbiz.de/10015061308
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Navigating avatar-based marketing from value aspects : a systematic literature review and forward-looking research agenda
Rahman, Md. Shahinur; Sabbir, Md. Mahiuddin; Zhang, Jing; … - 2024
Persistent link: https://www.econbiz.de/10015107966
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Digital consumer engagement : national cultural differences and cultural tightness
Thompson, Frauke Mattison; Brouthers, Keith D. - In: Journal of international marketing 29 (2021) 4, pp. 22-44
Persistent link: https://www.econbiz.de/10012660725
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