Marketers are increasingly interested in digital content marketing (DCM) strategies that have the potential to enhance …

insights to digital content creation, and we are able to rationalize features seen in monetization schemes in this industry …

As digital content increasingly moves away from free access, microtransactions may provide an alternative. There is a … need for research on microtransactions as a general digital content payment mechanism. Businesses can capitalize on this … technological advancement by expanding their paid digital content offerings without resorting to subscription-based services. This …

increased attention to the Asia-Pacific region. Meanwhile, digital content subscription services in Japan are late in the game … usage and continuous purchase intention of digital content subscription services from both positive and negative … perspectives. A questionnaire survey of 250 Japanese digital content subscribers yielded the following conclusions: First …

visitor experience and enhance the destination image. The purpose of this paper is to investigate the role of digital content … quality of digital content had a statistically significant influence on perceived image, while enter-tainment and quality of … digital content were significant predictors of overall satisfac-tion of wine tourists. Furthermore, a positive influence of …

impact of digital content marketing on customer purchase intentions. Methods/Approach: The study used Partial Least Square … digital content marketing strategies influence purchase intention. Results: The study's findings highlighted that content … indicate that digital content marketing affects purchase intentions indirectly, primarily through customer engagement, brand …