Schauerte, Nico; Schauerte, Ricarda; Becker, Maren; … - In: Journal of the Academy of Marketing Science 52 (2023) 3, pp. 672-694
digital disintermediation strategy likely affects both digital and non-digital incumbents in ways difficult to predict by … current marketing theory. In our empirical investigation of digital disintermediation in the multibillion-dollar filmed home … intermediaries and help incumbents brace for the competitive upheavals that a digital disintermediation strategy is likely to trigger. …
